Supported the creative development of Nike ACG's Radical Airflow campaign through experiential concepting, branding, and activation design. In collaboration with Notre's team on the in-store installation, I developed the concept for a custom Mitsubishi Delica transformed into a mobile coffee experience in partnership with La Marzocco, Sawada and Oatly. My contributions also included collaborative logo development, custom typography, 3D visualization renders used to communicate the activation prior to production, and the design of campaign merchandise including water bottles, towels, carabiners, and other branded products. The project brought together automotive culture, specialty coffee, and technical outdoor apparel to create a cohesive brand experience that extended the campaign beyond the retail environment.